What makes a store great? Sure, it has got to be
a handsome space packed with cool stuff. But that’s just the beginning.
And no, this isn’t in Sheung Wan nor Aberdeen Street.
The great ones have a unique point of view, a story to tell. When you walk in, it’s more like stepping onto a set of a perfectly art-directed movie.
Regiment, a brick and mortar clothing store rooted in history, heritage and the spirit of vintage Americana have all of your five senses checked - what music is on, what the sales staff are wearing and how the store smell (leather? sandalwood?).
And no, this isn’t in Sheung Wan nor Aberdeen Street.
The great ones have a unique point of view, a story to tell. When you walk in, it’s more like stepping onto a set of a perfectly art-directed movie.
Regiment, a brick and mortar clothing store rooted in history, heritage and the spirit of vintage Americana have all of your five senses checked - what music is on, what the sales staff are wearing and how the store smell (leather? sandalwood?).
To be clear, I am an
everlasting devotee of men's stores that can painlessly solve my wardrobe
problems: get you the paisley and red dress socks you need and get you out.
Thank god for those places but Regiment is not that store. Regiment makes you
rethink the way you dress entirely as to sell you some sweet vintage Momotaro
jeans from Japan or a canvas briefcase from Filson . Just be forewarned: You're
going to want to give yourself a clear budget before you even step INTO the
store’s unassuming black door.
Not a
cathedral but definitely a chapel of style—a place where the denim is just as
holy as the Baracuta jacket, where service is sacred and the community is
practiced and built. Honestly, gentlemen's stores like this were supposed to be
extinct, but the guys behind Regiment (and SIGNET) resurrected the format
and—just as crucially—updated it for us modern blokes.
Kelly See, Eddie Lim, Jason Qua and Tom Sing, the team of men
behind Regiment (and SIGNET) have built a whole culture of
well-tailored cool in Manila (where
there was none before), and if anyone can start a style movement in this
part of the world, these are your guys.
And trust me, one trip here can change the way you dress for good.