Talk about versatility, a man’s
uniform should always make him comfortable both at and after work. Trust me, if
you are going to wear the same thing every day, that uniform needs to work for
you everywhere you go but with a dash of swag.
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Bjorn Jannis Hoff show you
how to pull it all off and turn your clothes into an essential part of your personal brand.
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In my tiny bubble where everyone
wears dreamy light colored oxford and bespoke shirts in pink, pale blue and
white, paired with either navy, Nantucket red or khaki trousers, brogues,
lace-ups and penny loafers, for Jannis Hoff, the man behind Swede label, SOSO,
he does denim-on-denim
without looking like someone spat him out of an N’Sync video in the 90’s or a
cattle rancher from the Midwest.
That, friends, is
what we call confidence. Yes, without making
your head do the exorcist-girl twirl, denim-on-denim can only be broken within
the highest of style mastery.
If your closet is
starting to look like Raggedy Anne sewed all her scrap fabrics together, don’t
sweat it, the world is slowly getting dressed.
We all know Bangkok
can be as bewildering as it is bewitching. What keeps you busy in all these
beautiful chaos? The struggle to keep an
SME business running, continuous development of our business and brand and caring
for our customers.
Your personal style: Denim
on denim on denim.
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| Denim swatches in four colors. |
How did your love for
denim start? Denim is for me a
personal fabric. It fades and ages differently from person to person. The first
thing I did every morning was to throw on a pair of jeans in hope to start the
day with fading these jeans.
If we go through your
closet and your bag, what would we find a lot of? Who inspires your personal
style? Well, nowadays what I
have mostly in my closet is of course jeans and denim shirts. Always though
keep a white, black or grey plain t-shirt in your bag if the need to dress
casual occurs. My SOSO brother is who
inspires my personal style, but if I had to choose a designer, I have to say
Dolce & Gabanna.
What is the one item
of clothing in your wardrobe that best represents you? My Slim Darryl
Redline Selvedge jeans.
With no itineraries,
how do you dress for the weekend? I have to say my
handmade SOSO denim suit. Exclusively made by our tailor for me and my SOSO
brother in an 11 oz. Indigo dyed denim. Accessorized together with my watch and
leather shoes.
Your wardrobe staple?
Light weight clothing, like a t-shirt or a denim shirt combined with all our
awesome jeans.
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