April 07, 2014


Talk about versatility, a man’s uniform should always make him comfortable both at and after work. Trust me, if you are going to wear the same thing every day, that uniform needs to work for you everywhere you go but with a dash of swag.

Bjorn Jannis Hoff show you how to pull it all off and turn your clothes into an essential part of your personal brand.
In my tiny bubble where everyone wears dreamy light colored oxford and bespoke shirts in pink, pale blue and white, paired with either navy, Nantucket red or khaki trousers, brogues, lace-ups and penny loafers, for Jannis Hoff, the man behind Swede label, SOSO, he does denim-on-denim without looking like someone spat him out of an N’Sync video in the 90’s or a cattle rancher from the Midwest. 
That, friends, is what we call confidence. Yes, without making your head do the exorcist-girl twirl, denim-on-denim can only be broken within the highest of style mastery.
If your closet is starting to look like Raggedy Anne sewed all her scrap fabrics together, don’t sweat it, the world is slowly getting dressed.
We all know Bangkok can be as bewildering as it is bewitching. What keeps you busy in all these beautiful chaos? The struggle to keep an SME business running, continuous development of our business and brand and caring for our customers.

Your personal style: Denim on denim on denim.
Denim swatches in four colors.
How did your love for denim start? Denim is for me a personal fabric. It fades and ages differently from person to person. The first thing I did every morning was to throw on a pair of jeans in hope to start the day with fading these jeans.

If we go through your closet and your bag, what would we find a lot of? Who inspires your personal style? Well, nowadays what I have mostly in my closet is of course jeans and denim shirts. Always though keep a white, black or grey plain t-shirt in your bag if the need to dress casual occurs.  My SOSO brother is who inspires my personal style, but if I had to choose a designer, I have to say Dolce & Gabanna. 

What is the one item of clothing in your wardrobe that best represents you? My Slim Darryl Redline Selvedge jeans.
With no itineraries, how do you dress for the weekend? I have to say my handmade SOSO denim suit. Exclusively made by our tailor for me and my SOSO brother in an 11 oz. Indigo dyed denim. Accessorized together with my watch and leather shoes.

Your wardrobe staple? Light weight clothing, like a t-shirt or a denim shirt combined with all our awesome jeans.

March 20, 2014


The summer polo season finally closes with Global Port Polo Cup and Paul and Shark Polo Cup at the grand and well-manicured 6-hectare Enrique Zobel field.

With a touch of formality - long flowy dresses that suggest the wind on the grasslands and pale blue, red, pink and white linen trousers paired with their favorite suede gommino’s, espadrilles, penny loafers and K. Jacques, were a favorite worn by the spectators. 

Aside from Last Sunday’s match between Santi Elizalde’s team black and Sonny Borromeo’s team white, experience still triumphed over promise and Elizalde’s team took the laurels for the day. 

On a lighter note, please save outlandish toppers for dia de los muertos and the Kentucky Derby. Can we all just look like Nacho Figueras?!
My usual penny loafers, bespoke navy trousers, J. Crew shirt and Ralph Lauren Ribbon belt
Myself with Ingrid Chua, Alexander Catoire and Aidan Sullivan

March 14, 2014


Love Brand & Co., the prestigious beachwear company, recently announced Ben Robson’s continued commitment as the face of Love Brand & Co. for this year’s Spring Summer 14 Campaign. 
British Actor, Ben Robson in Saville Row's Dege & Skinner
Following his vision, “Fashion for the love of elephants”, a movement popularly known as ‘Trunks for Trunks’, Oliver Tomalin, the eco-conscious entrepreneur and director of Love Brand & Co., directed this year’s photo shoot and campaign held at the David Sheldrick Wildlife Trust, the world’s most successful orphan-elephant rescue and rehabilitation center in Nairobi, Kenya.

Last year up to 36,000 elephants were killed for their ivory. 1 life lost every 15 minutes. At the current rate of poaching African Elephants could face extinction in the wild by 2025.
“I feel very fortunate to have had the opportunity to engage with these magnificent creatures in such close proximity in their own surroundings. It is something I will never forget and made it even harder to understand how people could possibly bring any harm to any of them”,said Robson. “Since this experience, it has really brought to life the great work that both the DSWT and Love Brand & Co. are striving for in Elephant conservation, and I am glad to be a part of it”, he added.
For Tomalin,“To see the orphans again was amazing. I remembered some of them well from my last visit, so it was great to see them looking well and to also learn that others I met before have now moved out of the orphanage onto the next stage of their careful reintroduction to the wild. It's very motivating. I am so pleased to support this remarkable charity and it is very special to witness first-hand the elephant lives being saved”.
The striking images of Love Brand & Co.’s new campaign transmit the complete concept of the British label in single images. Showing the collection of state-of-the-art swimwear with the animal the products and brand endeavours to save, all conveyed by emerging British acting talent, heartthrob and elephant lover, Ben Robson.
The David Sheldrick Wildlife Trust is one of the three Charity Partners Love Brand & Co. is supporting through its lifestyle in aid of endangered wildlife concept.
Love Brand & Co. donates 5 % of its sales to elephant charities Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust, raising key awareness and funds for vital elephant conservation projects. Love Brand & Co. has over 150 stockists across 45 countries and opened its Flagship Boutique in London last year.

February 21, 2014


Social responsibility and because life is too short for ugly shoes. Seriously! Taking inspiration from both traditional British footwear and military uniforms, Centre Commercial finally reveals a line of elegant footwear, a version of the iconic Derbys and Richelieus.
Handcrafted in a family workshop in Brazil, Centre Commercial uses ecologically chrome-free tanned leather from acacia tree extracts, and organic cotton, which helps reduce pollution in waters used by tanneries.
Dope and more reason to grab a pair, Centre Commercial are the first shoes with crepe soles made from 100% Amazonian rubber and guess what, the Amazon is the only place on earth where rubber trees grow in the wild.