May 05, 2017

LIKE BRUCE WAYNE AND THE NEW COOL KID ON THE BLOCK

Because nobody out there does cool better than these guys


What makes a store great? Sure, it has got to be a handsome space packed with cool stuff. But that’s just the beginning.

And no, this isn’t in Sheung Wan nor Aberdeen Street.

The great ones have a unique point of view, a story to tell. When you walk in, it’s more like stepping onto a set of a perfectly art-directed movie.

Regiment, a brick and mortar clothing store rooted in history, heritage and the spirit of vintage Americana have all of your five senses checked - what music is on, what the sales staff are wearing and how the store smell (leather? sandalwood?).
To be clear, I am an everlasting devotee of men's stores that can painlessly solve my wardrobe problems: get you the paisley and red dress socks you need and get you out. Thank god for those places but Regiment is not that store. Regiment makes you rethink the way you dress entirely as to sell you some sweet vintage Momotaro jeans from Japan or a canvas briefcase from Filson . Just be forewarned: You're going to want to give yourself a clear budget before you even step INTO the store’s unassuming black door.

Not a cathedral but definitely a chapel of style—a place where the denim is just as holy as the Baracuta jacket, where service is sacred and the community is practiced and built. Honestly, gentlemen's stores like this were supposed to be extinct, but the guys behind Regiment (and SIGNET) resurrected the format and—just as crucially—updated it for us modern blokes.
Kelly See, Eddie Lim, Jason Qua and Tom Sing, the team of men behind Regiment (and SIGNET) have built a  whole culture of well-tailored cool in Manila (where there was none before), and if anyone can start a style movement in this part of the world, these are your guys.

And trust me, one trip here can change the way you dress for good. 

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