August 09, 2011


Growing up, the pique polo shirt was my uniform. Made from 100% breathable cotton, my mom got me a couple in pink, white, blue and yellow from brands like Lacoste, J. Crew, Le Tigre, Collezione and yes, Regatta. I would usually pair it with my trusty khakis and madras shorts, chinos, plimsolls and Sperry Topsiders – think US East Coast preppy.

(stacked old pique shirts from Lacoste)

Regatta, the local go-to brand for preppy leisure apparel in the country draws inspiration from this season’s exciting University Athletic Association of the Philippines games (UAAP), our country’s version of the National University Athletic Association in the US, to launch its Wear Your Color collection – a new line of shirts from its Varsity Collection that features a play on colors, as well as patterns and layering highlights.

(Regatta's "Wear Your Color" Ambassadors – Kirk Long of the Ateneo and Andrew Wilson of De La Salle University.)

Its varsity collection transported me back to my weekends spent either at the driving range with my cousins, Sundays at our farm down South and school pep rallies during my 8 years in the Ateneo.
“Our Wear Your Color collection is perfect for students who want to express their school pride in a stylish, comfortable and classic way. Whether you’re cheering proudly for your school teams or just want something classy to wear to school, you will surely find something that suits your taste and mood from our Wear Your Color collection,” says Carlo Rufino, Regatta’s Brand Manager.

Giving the campaign a major dose of school spirit are four ambassadors from the Ateneo, De La Salle University, University of the Philippines and University of Santo Tomas, who embody sports excellence as well as a fun, free-spirited vibe.

With Regatta’s Wear Your Color collection, it is possible for today’s students to express their school spirit garbed in clothes that are casual and comfortable.


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