October 04, 2012


What better way to spend the weekend across the pond than a Sunday morning swim in the Serpentine at Sunny Hyde.


No one stopped everyone from taking a dip and yes,  all 32 men battled out a freestyle swimming relay, racing  to  raise  vital awareness for endangered Asian elephants in the wild.


Supporters took advantage of the rare London glare and came to watch from vintage deck-chairs at the Lido and the grassy banks of the Serpentine.


Selected from the current collection of classic Love Brand & Co. trunks, the green trunks popped like sunshine as everyone reached the finish line.

Blame it on Mark Shand, brother of the Duchess of Cornwall and founder of Elephant Family and London designer Oliver Tomalin.


The fashion/charity project “Trunks for Trunks” is a playful collaboration between the British state-of-the-art swimwear and Britain's leading Asian elephant charity, Elephant Family, Swimming trunks in support of endangered Asian elephants.

Quintessentially English,  the morning was made complete by everyone warming up with a cup of tea  after the race.  Lovely!

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