Love Brand & Co., the prestigious beachwear company, recently announced Ben Robson’s continued commitment as the face of Love Brand & Co. for this year’s Spring Summer 14 Campaign.
|British Actor, Ben Robson in Saville Row's Dege & Skinner|
Following his vision, “Fashion for the love of elephants”, a movement popularly known as ‘Trunks for Trunks’, Oliver Tomalin, the eco-conscious entrepreneur and director of Love Brand & Co., directed this year’s photo shoot and campaign held at the David Sheldrick Wildlife Trust, the world’s most successful orphan-elephant rescue and rehabilitation center in Nairobi, Kenya.
Last year up to 36,000 elephants were killed for their ivory. 1 life lost every 15 minutes. At the current rate of poaching African Elephants could face extinction in the wild by 2025.
“I feel very fortunate to have had the opportunity to engage with these magnificent creatures in such close proximity in their own surroundings. It is something I will never forget and made it even harder to understand how people could possibly bring any harm to any of them”,said Robson. “Since this experience, it has really brought to life the great work that both the DSWT and Love Brand & Co. are striving for in Elephant conservation, and I am glad to be a part of it”, he added.
For Tomalin,“To see the orphans again was amazing. I remembered some of them well from my last visit, so it was great to see them looking well and to also learn that others I met before have now moved out of the orphanage onto the next stage of their careful reintroduction to the wild. It's very motivating. I am so pleased to support this remarkable charity and it is very special to witness first-hand the elephant lives being saved”.
The striking images of Love Brand & Co.’s new campaign transmit the complete concept of the British label in single images. Showing the collection of state-of-the-art swimwear with the animal the products and brand endeavours to save, all conveyed by emerging British acting talent, heartthrob and elephant lover, Ben Robson.
The David Sheldrick Wildlife Trust is one of the three Charity Partners Love Brand & Co. is supporting through its lifestyle in aid of endangered wildlife concept.
Love Brand & Co. donates 5 % of its sales to elephant charities Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust, raising key awareness and funds for vital elephant conservation projects. Love Brand & Co. has over 150 stockists across 45 countries and opened its Flagship Boutique in London last year.