LoveBrand & Co., the prestigious beachwear company founded by Oliver Tomalin, has finally opened its first boutique on Chelsea’s “beach” just by Fulham Road at 5 Park Walk, in London.
The 1,000 sq ft Flagship Boutique intends to encapsulate both the relaxed sense of being on the beach and the exacting nature of a luxury flagship. The store showcases the brand’s responsible ethos and 'modern classic' style through a blend of unusual upcycled furniture and traditional brass fittings.
For the check out counter, an old post office with provenance dating back over 150 years, has been upcycled to its former glory, preserving the original brass grates that now surround touch screens instead of stamps. Behind which a round glass table with a base beautifully crafted from upcycled driftwood carries a rainbow of swim shorts in a circle.
Love Brand & Co. donates 5 % of its sales to elephant charities Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust, raising key awareness and funds for vital elephant conservation projects.